Presenter: Doug Goldstein of eHealthcare.net
Mr. Goldstein presented a creative and provocative view of the demands and evolution of ehealthcare as driven by the role of the consumer. The focus of ehealthcare must be content, commerce, and care; and technologies need to be user-friendly and positively affect outcomes. One trend is in the direction of a virtual house call. The most promising return on investment will be by those who best execute this strategy.